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Social media strategy

Twitter shares: Top stories by UK outlets in 2013

What were the most popular stories on Twitter last year?

Posted by Alastair Reid on 02/01/14

10 Twitter tips from @FT as it reaches 1m followers

The Financial Times's communities editor, Sarah Laitner, shares her top ten tips for Twitter as @FT reaches 1m followers

Posted by Alastair Reid on 23/12/13

Brown Moses to launch site for open investigative journalism

The website will publish work from a network of investigative bloggers and detail tools and techniques for investigating issues using 'open-source information'

Posted by Alastair Reid on 17/12/13

Channel 4 News to pilot live online video interview format

The interview will be carried out by a Channel 4 News presenter, but the questions will be solely derived from online audiences using social media

Posted by Rachel Bartlett on 16/12/13

How Metro is applying social, lean and mobile principles

Introduction of newsfeed adds to site redesign and mobile-first strategy that has seen a 161 per cent rise in traffic year-on-year

Posted by Alastair Reid on 13/12/13

Sharing the news of Nelson Mandela's death on social media

We look at how two broadcasters covered the news of Nelson Mandela's death on social media, and the considerations behind their approaches

Posted by Abigail Edge on 06/12/13

10 social media lessons from Swedish Radio

How Sweden's public service radio network approaches social

Posted by Sarah Marshall on 04/12/13

CNN Scenes shares Instagram images from the ground

Images taken by CNN journalists showing 'scenes from the field' will be shared via the platform, to engage with their community beyond traditional reporting

Posted by Rachel Bartlett on 26/11/13

10 lessons as BBC News hits social media milestones

The recipe for success as @BBCBreaking nears 8m followers

Posted by Sarah Marshall on 22/11/13

The Times launches on-site Twitter directories

The collections feature an index of staff Twitter accounts, for The Times and Sunday Times, with users able to filter results based on the reporter's area of expertise

Posted by Rachel Bartlett on 18/11/13

5 ways news outlets are innovating in shareable video

Examples of video ideal for sharing on Facebook, Twitter and other social platforms, and for viewing on a mobile phone

Posted by Sarah Marshall on 18/11/13

The Sun to introduce social media department

The new department will power '24/7' social media activity, and consist of half a dozen social managers and a new social editor

Posted by Rachel Bartlett on 13/11/13

Tweeting the typhoon: Social media judgement for newsrooms

A look at some of the considerations by Channel 4 and the BBC when sharing updates on big breaking news events, such as the recent typhoon in the Philippines

Posted by Alastair Reid on 13/11/13

Study: 96% of UK journalists use social media every day

A report by Cision and Canterbury Christ Church University, based on 589 UK reporters, also found that 40 per cent could not do their job without social media

Posted by Rachel Bartlett on 07/11/13

How to: create a Twitter-powered light bulb

Using a wifi-connected switch, IFTTT and a Twitter RSS feed

Posted by Sarah Marshall on 05/11/13

New BBC reporting unit tracks stories taking off on social

BBC Trending will report on social media stories from around the world using in-tweet video, the BBC magazine news site and radio

Posted by Alastair Reid on 29/10/13

#bbcsocial: 8 social media pointers for journalists

A panel of social media experts from ITV News, Channel 4 News and the BBC discuss some of the key considerations for journalists working on social media platforms

Posted by Rachel Bartlett on 29/10/13

The Stream's new app to offer viewers 'guided social'

The newly-updated iOS app provides a 'second screen' for US viewers to interact with the live TV show and online community of Al Jazeera's The Stream

Posted by Alastair Reid on 25/10/13

Is your publication a 'front door' or 'side door' site?

A look at how audiences arrive at news sites, including advice from Zach Seward, senior editor of 'side door' site Quartz, which focuses on traffic from social

Posted by Sarah Marshall on 17/10/13

How journalists can use Facebook Graph Search update

By expanding Graph Search to public status updates, comments and photo captions, Facebook has opened up new sources and methods by which journalists can use the social network

Posted by Alastair Reid on 01/10/13

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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