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Social media strategy

10 social media tips for local news organisations

Experts in social media for local news share their tips and advice in what works on a regional level

Posted by Alastair Reid on 04/06/14

Tool for journalists: Muck Rack social sharing reports

Muck Rack has launched a new tool to enable journalists to see how widely their articles are being shared on social media.

Posted by Abigail Edge on 28/05/14

Monitoring the web: practical tips and tools for journalists

Advice for journalists monitoring their patch on social media and elsewhere online

Posted by Rachel Bartlett on 23/05/14

How to: have a digital 'edge' as a new journalist

Advice on digital skills to stand out from the crowd

Posted by Rachel Bartlett on 09/05/14

BBC to launch daily infographics shared on social media

Online visual journalism and social media are playing an increasing role in how the BBC is looking to experiment digitally

Posted by Alastair Reid on 08/05/14

How sports reporting is responding to digital opportunities

A look at how both traditional media companies and digital-only outlets have responded to digital opportunities, particularly around live engagement, mobile audiences and data

Posted by Rachel Bartlett on 02/05/14

Facebook Newswire offers UGC verified by Storyful

Facebook Newswire has been sharing information verified by social newswire Storyful since late March, including images, relevant hashtags and breaking news updates

Posted by Rachel Bartlett on 24/04/14

5 ways news brands can take advantage of Linkedin

Speaking on the final day of the Digital Media Europe conference in London, Isabelle Roughol, the LinkedIn editor for France, shared her tips for publishers on the platform

Posted by Alastair Reid on 09/04/14

8 styles of online video at BBC News

Speaking at the Digital Media Europe, BBC News Online editor Steve Herrmann shared seven different ways of presenting online video that have worked for the broadcaster

Posted by Alastair Reid on 08/04/14

BBC using WhatsApp and WeChat at Indian elections

BBC News India are sending messages to users of private mobile messaging services, distributing news and crowdsourcing information

Posted by Alastair Reid on 04/04/14

Ask Me Anything? How journalists are using Reddit

From newsgathering to engagement, we look at the different ways in which journalists and newsrooms are using Reddit

Posted by Abigail Edge on 04/04/14

#Tip: Remember these guides to online content length

Guidelines to content length for online publishing

Posted by Alastair Reid on 01/04/14

#Tip: Learn how to use Weibo to find Chinese stories

A guide to finding sources on Chinese social network Weibo

Posted by Alastair Reid on 31/03/14

Buzzfeed: 'Emotional quotient matters more than IQ' on social

In a keynote at today's Rethink Media conference in Birmingham, BuzzFeed's Jonathan Perelman revealed the two main reasons he believes people want to share content

Posted by Abigail Edge on 25/03/14

Facebook shares tips for engagement and distribution

Features such as recommended pages and articles help to bring content to Facebook users' attention, while publishers can also make use of further tools and follow practical tips to improve engagement

Posted by Rachel Bartlett on 25/03/14

NowThis News: 6 lessons in social video innovation

NowThis News's Editor-in-chief Ed O'Keefe shared his thoughts and insights from experimenting with video on the web at the Digital Innovators' Summit in Berlin

Posted by Rachel Bartlett on 24/03/14

The BuzzFeed 'science': Using data to guide decisions

Scott Lamb, vice president of international at BuzzFeed, outlines how different statistics the site collects can guide editorial and advertising teams

Posted by Rachel Bartlett on 24/03/14

Taking a 'start-up' approach to news innovation

A look at how Belgium broadcaster VRT set up and run an internal start-up focused on engaging the 'YouTube generation'

Posted by Rachel Bartlett on 21/03/14

4 new ways to use social media for newsgathering

Mobile technology and social networks have changed how news is distributed, but are becoming an increasingly important source for news

Posted by Alastair Reid on 20/03/14

#Tip: Advice from Twitter on tweet engagement

Advice for Twitter engagement

Posted by Alastair Reid on 18/03/14

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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