Creating engaging social media content

This course is also available as part of virtual Newsrewired+. Book a ticket for the course and the conference for £360 +VAT here and save £20.

With 3.81 billion active social media users around the world, there's never been a more important time to engage with your audience through stunning social media content. Gone are the days where huge budgets and large teams were needed to produce quality media – now you have everything you need in your pocket... your smartphone!

The rise of mobile journalism is now enabling videographers to shoot, edit and publish professional video and audio content from one device, allowing them to tell more stories, faster, for audiences on multiple platforms. In this two-day, intensive training, international video trainer and smartphone specialist Caroline Scott will show you how to use the latest apps, tools and techniques to produce beautiful content for social media – keeping audiences coming back for more.

You'll learn how to produce high-definition content on your smartphone, getting the most from your phone's native camera and the filmmakers choice: FiLMiC Pro. Once you've mastered how to shoot with a smartphone, controlling elements such as the exposure, focus, frame rate and resolution of your videos, you'll move onto editing.

Forget expensive desktop software and get creating landscape (16:9), vertical (9:16) and square videos (1:1) using a range of apps designed for broadcasters, content creators and multimedia journalists all over the world. These are the most advanced tools on the market that'll transform your workflow and output.

Not only will you learn how to make content yourself, you'll understand what type of content works where and why, exploring how audiences engage on each platform in 2020 – from the dominant Facebook to the rising underdog that is TikTok.

Caroline Scott has taught hundreds of journalists, TV producers, marketers and social media executives how to make a range of multimedia content for television, cinema and social platforms. So, get ready to shift the way you think about producing social media footage and master how to create material that will drive traffic to your social pages and engagement to your business.

This course is suitable for both iPhone (iOS) and Android users and encompasses hands-on learning, demonstrations and practical exercises – and all the time-saving techniques you won't find online.

You'll learn how to:

• Interpret the 2020 social media landscape, creating a workflow that draws eyeballs to your content
• Shoot quality video on your smartphone, using your native camera's manual controls to control focus and exposure
• Use FiLMiC Pro, the most advanced cinematic video camera app to take your shots to the next level
• Master the use of an editing timeline, enabling you to produce both complex and fun video features for different social platforms
• Make more content with less time, money and manpower: Caroline's secret workflow that'll save you stress!
• Create a strong brand that is recognisable across multiple platforms
• Develop a social media strategy that ensures you're productive, without becoming overwhelmed... and more!

Places are limited so sign up for this course today.

Getting there

This is an online course taking place over two four-hour Zoom sessions on 24 and 25 June 2020 from 2pm - 5pm BST.

About Caroline Scott

Caroline Scott is a freelance mobile journalist and social media expert. She was previously the deputy editor and lead trainer for Journalism.co.uk, reporting on the latest innovations and trends that are changing the digital journalism industry. Her work over the past few years has been heavily influenced by the growth of mobile journalism, by both the technology enabling reporters to better connect with their audiences, and the innovative projects news organisations are producing with smartphones.

Prior to reporting for Journalism.co.uk, she was based in the South Atlantic where she developed a television station and its news programming for the population of the Falkland Islands. Her work as a freelance videographer includes producing short films, documentaries and educational material for various companies in the UK.

Testimonials

"Caroline was superb - knowledgeable, patient and clear." Craig Hooper, University of South Wales.

"I thought Caroline was great, she was a really engaging trainer, who tried hard to make the steps as simple as possible for us all, and gave us time to play with the apps as well. I left feeling more confident in my abilities." Lanisha Butterfield, University of Oxford