TikTok

A few clips on TikTok give you as much information as a couple of hours of cable news; most videos are under 30 seconds, meaning messages are concise, graphics are curated, and it is an app users actively engage with.

With a billion monthly active users and two thirds of its users under the age of 30, TikTok is rapidly becoming a platform journalists can leverage to reach young and diverse audiences through low-lift videos that have a high return.

Led by Kassy Cho, a freelance journalist, producer and audience development strategist, this hands-on workshop will teach you how you can use TikTok as a journalist to create short, engaging and shareable TikTok videos. In one day, you will learn the basics of TikTok as a platform, how to define a strategy and create videos that are both informative and engaging.

This workshop will cover:

  • Introduction to TikTok as a platform – features, audience, algorithm 
  • Principles of creating engaging videos
  • Introduction to video formats
  • How to find stories and gather footage
  • How to film your own footage and b-roll
  • Scripting
  • Editing principles
  • Interviews and vox pops
  • How to reach out for and use user-generated content.

By the end of the workshop, you will be able to:

  • Have an understanding of TikTok’s features, audience and algorithm
  • Define a mission and strategy 
  • Have knowledge of the various types of vertical video formats 
  • Create your own engaging short video.

This course is suitable for journalists of all disciplines who are interested in reaching new audiences through emerging platforms and using social video to tell stories.


Getting there

This is an online course taking place in two sessions on Monday 24 July and Monday 31 July Each session will take place from 10am to 2pm GMT.


About Kassy Cho

Kassy Cho is an award-winning journalist and audience strategist pioneering an Instagram-first approach to growing young audiences. Previously an audience development editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly made the @world Instagram the fastest growing news account on the platform in 2018. Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Human Rights Watch, Channel 4 News and the Women's Health app Flo.