Focus has turned back to social video for news organisations, with research showing it as one of the best ways to reach younger audiences. With that renewed focus has come more demand for media professionals skilled in producing it. Social video drives huge engagement on social channels - and is a vital method of reaching Gen Z and Gen Alpha, whose news flows to them through feeds. No wonder many publishers are making it a major priority in the coming months.
However, it’s a very different format to the video we’ve seen (and produced) in the past. It’s less an abbreviated form of TV video and more an evolution upwards of Gifs and other short internet visuals, and the format keeps evolving and changing over time.
This intensive course in social video is led by Adam Tinworth, a lecturer at City, University of London, whose students have gone on to lead social video from Mail Online, The LAD Bible and the World Economic Forum.
The course does NOT presume previous video editing experience - it will walk you through the basic skills needed using freely available tools. At the end of the course you’ll have the confidence - and practical experience - to start producing your own social video quickly and efficiently.
The course will cover:
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Providing practical guidance on what sorts of stories work for social video - and which don’t
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Grabbing viewer’s attention in the all-important first 3 seconds
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Exploring when to use horizontal, square and vertical video formats, base don platform, audience and story.
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How to tell stories effectively through social video.
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How and why to use narrative captions — and how to make them “pop”
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How to edit user generated content for social video
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How to plan and shoot video specifically for social
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How to create social videos from static elements, like photos and charts
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Measuring the impact of your social videos
Getting there
This is an online course. It will be delivered in 90-minute sessions on Thursday 17th October, Thursday 24th October, Thursday 31st October and Thursday 7th November 2024 at 10am - 11:30am GMT
About Adam Tinworth
A journalist for 30 years, Adam now works as a consultant and trainer in digital journalism, audience growth, social media and content strategy.
His clients have ranged from large, global outlets such as The Financial Times, The Straits Times and The Telegraph to smaller publishers and businesses.
Adam is also a lecturer in the UK’s leading journalism department at City, University of London and has written about digital content, social media and publishing for more than 20 years at One Man & His Blog.
Find him on Twitter @adders.
