This four-week online course will show you how to use social video to tell news stories on Instagram, TikTok and other emerging social platforms
Social media plays a key role in spreading awareness and developing an audience. With platforms like Instagram and TikTok relying heavily on video, creating interesting and shareable content allows you to reach younger and more diverse audiences with high-quality news.
Led by Kassy Cho, a freelance journalist, producer and audience development strategist, this course will teach you how to create short, engaging and shareable news videos for social media. Through her experience working at Bloomberg QuickTake and BuzzFeed News, where she single-handedly ran the BuzzFeed @world Instagram account, making it the fastest-growing news account on the platform in 2018, Kassy has been pioneering new methods and formats for social news videos and visual storytelling.
In this four-week course, you will not only learn step-by-step how to create your own social news videos from scratch, but also build upon essential skills in scripting, structuring and breaking down complex news topics into shareable video content. As you develop video ideas, scripts, and create videos through the weeks, Kassy will also serve as a mentor, providing regular feedback along the way.
This course is suitable for journalists of all disciplines who are interested in using video to tell stories, from print journalists who want to start exploring video as a medium to video producers who are looking to optimise video for social media audiences.
By the end of the course, you will be able to:
Week 1: Introduction
Week 2: Creating a basic social news video
Week 3: Taking social news video to the next level
Week 4: Explainers and new formats
This is self-directed online course. You will get access to our online training platform on 12 July and then work through each unit week by week in your own time. We advise to set aside around 3-4 hours a week for this.
Kassy Cho is an award-winning journalist and audience strategist pioneering an Instagram-first approach to growing young audiences. Previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly made the @world Instagram the fastest growing news account on the platform in 2018. Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Human Rights Watch, Channel 4 News and the women's health app Flo.
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