BBC Minute is a 60-second news bulletin from the BBC World Service, broadcast every half an hour from radio stations across the world.
Updated every thirty minutes, seven days a week, it is designed to engage audiences in countries where the average population is very young, such as Kenya, where 61 per cent of people are 15-34 years old, in comparison with 31 per cent in the UK.
Nisha Lahiri, senior journalist, BBC Minute, explained that the bulletin covers a range of subjects, from business to entertainment, giving audiences the top line on international news stories.
"We try to keep a variety within the bulletins, a combination of entertainment, sport, light stories and heavy news," she said.
"BBC Minute has grown with the time and the needs of our audience – we try to get as much feedback as we can about the stories they like."
At BBC Broadcasting House in London, a team of 15 journalists work on rotation to scour social media and local news sources to find what’s trending and being shared on social media, as well as breaking news, to produce BBC Minute.
Chris Gibson, assistant editor, BBC Minute, noted that the bulletins have a conversational style, keeping them fun and engaging for millennial audiences.
"The next year is going to be a time of expansion," Gibson said.
"Our partner stations have told us they want stories that cover one subject that they can run throughout the day – whether that's the latest game, entertainment story, development in science – to be run in conjunction with the existing BBC Minute bulletin."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- How The Economist reached young audiences through new formats and brand marketing
- What you need to know about doing podcast host-read ads
- Five noteworthy initiatives we saw in the media industry this month
- How are news organisations covering the UK's general election 2024?
- Standing out in a crowded market: what makes a top news podcast?