A good way to stand out in a crowded market is to team up with similar-sized publishers
The podcast market is saturated, there is no doubt about that. For that reason, standing out and growing your audience is a tough gig.
One way to stimulate your growth is to collaborate with other podcasters. A common tactic is podcast swaps, where two podcasters with similar-sized followings agree to promote each other's shows by way of a host-read trailer or ad.
Content Is Queen's Sharon Newell shares some quick tips on how to work this arrangement. If you are actively looking for one, it is a good idea to have your metrics and media assets ready to go.
"It definitely helps to have a media kit with some of your key stats, details on your audience and your elevator pitch to help start the conversation," it reads.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
