These best practices on garnering readers donations can help your newsrooms launch new editorial projects
Quality journalism does not come cheap and throughout the pandemic many publications have had to seek out audience donations in order to stay in production. However, donation campaigns have the ability to do much more than just keep things afloat, as proven by several local news organisations in the US which have successfully sought funding from their readers in order to launch ambitious new projects or maintain important but costly beats over the past year.
Stephanie Castellano at the American Press Institute has rounded up some of those experiences as an example of what kinds of projects can benefit from this method of funding, along with insights into the process from those involved.
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