People born after 1997 grew up with social media and spend money on content that engages them
As digital natives, Gen Z or under-25s have different needs and expectations from the products they spend time with. But most people creating these products are not in this generation.
This INMA blog, written by Axel Springer's innovation catalyst Bente Zerrahn, provides three insights to help you meet the needs of this crowd. As well as changes in preferred platforms and formats, one example is the change in how news is consumed.
While members of older generation had news habits built around specific moments, such as a morning coffee with the newspaper, Gen Z prefers "snacking". Think about how your content slots into small pockets of time, like when people are waiting for public transport or brushing their teeth.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
