More news organisations are departing from traditional subscription models and heading towards more engaged membership. But far from being just audience-friendly, there is good business logic behind this strategy too.
But they are not guaranteed to work straight away. Emily Goligoski, research director, The Membership Puzzle, has been keeping a close eye on member-driven success stories, to offer five takeaways from their breakthroughs.
"In some cases, we see organisations strategically limiting their growth to support members and ensure member value is not diluted. We think this has important ramifications for restoring the 'human element' to news," writes Goligoski.
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