Asking your audience what content they want, and ensuring that popular content is easily discoverable on your website, are two ways to attract new audiences and retain existing ones.
These tips come from Charlotte Cjiffers, digital director of the UK edition of Rolling Stone. Cijffers appeared as a guest on a recent Media Voices podcast episode to talk about nurturing online audiences, and co-host Esther Kezia Thorpe wrote up four of the stand-out tips on this piece for What's New In Publishing.
One of the key pieces of advice was to maximise the content you already have. Steady traffic can be secured through regularly surfacing evergreen content from the archives, such as old-but-gold interviews and blast-from-the-past cover stories.
"Content suitable for repurposing can be anything from ‘How to’ pieces to ‘Best of’ lists. But even more obviously ‘dated’ work can still benefit from a little TLC," the piece reads.
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