Evening Standard offers seven ways to break into a crowded podcast market using snippets and soundbites
Podcasts have proved a hit in the digital media age, enabling news organisations to reach different audiences and tell stories in more engaging ways.
Such is the popularity of podcasts, the market has become overcrowded and competitive with 1.5m podcasts and 34m episodes now roaming the Internet.
Writing for INMA, executive producer of video and audio for the Evening Standard, Chris Stone, offered seven reasons why short-form audio content is perfect for enticing new listeners. One of those reasons is to promote flagship content.
"At the Evening Standard, we've been creating an ecosystem of content with varying durations with the aim of migrating listeners between shows. We’ve found our short content reaches a large audience, making it a great opportunity to promote our longer content," it reads.
Subscribe to the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
New digital journal covering inflation and rate setting seeks a talented writer with experience as a financial journalist to use data to produce specialist content
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our next Newsrewired conference will be in May 2025, London.
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
