Use these six alternatives to open rates to assess how effective your email strategy is
Newsletters have quickly become an essential editorial strategy to get content in front of audiences and engage with readers.
But how do you know if your newsletter is hitting the mark? Open rate statistics are a start, but there are six other indicative metrics of an effective email, according to a post on newsletter tool Revue, written by Dan Oshinsky, director of newsletters, The New Yorker.
For example, have you stopped to consider mobile open rates? As the majority of email use takes place on a mobile device, Oshinsky notes it is worth considering whether you are reaching those browsing from a smartphone.
"If your audience is primarily reading on a desktop, it could be a sign that you need to redesign your newsletters for a mobile audience — or even rethink your newsletter to be more mobile-friendly," he writes.
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