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It's hard to say where media business models will be a few years from now, or how journalists will interact with their readers when the new Twitter or Facebook finally takes off. Having an entrepreneurial spirit can take journalists a long way in an uncertain industry.
But not everyone with an idea can turn it into a successful media business or product, so to give yours a better chance it's important to look to successful media entrepreneurs and see what you can apply from their experience to yours.
Check out this list of common characteristics among successful media upstarts compiled by IJNet. The round-up includes notes on having multiple revenue streams, building a community around your content and looking to "unexplored niches" for story ideas.
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