Here's what your newsroom can learn from Vox's approach to using Facebook groups
With Facebook changing its news feed algorithm and prioritising posts from friends and family over those from pages, news organisations are turning more towards Facebook groups to connect with their audiences on the platform.
In a recent Solution Set issue, a weekly report from The Lenfest Institute for Journalism and The Solutions Journalism Network, Joseph Lichterman wrote about how Vox uses Facebook groups to build community, and what newsrooms should take into account before setting up a group.
Before you take this step, think carefully about your expectations, as well as the time and resources you can dedicate to a Facebook group. One of the things that make these communities appealing to readers is the access they get to reporters, so make sure you are responsive to users' comments and questions.
You should also plan the content you want to publish in the group during the first few weeks, as it might take the audience a little while to settle into a rhythm and get the conversation going. And putting together a guide on how to post and other FAQs or concerns from members can prevent you from getting overwhelmed by questions and notifications outside of your working hours.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Three transport-focused B2B titles seek a content editor with SEO skills
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our next Newsrewired conference will be in May 2025, London.
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
