What gets the attention of Gen Z audiences? Explainer content goes down a treat
TikTok seems to be all the rage with young social media audiences. It has gained 800 million active monthly users, around half of whom are under the age of 34, according to Hubspot.
At a time when news organisations are looking to establish new relationships with younger audiences, some newsrooms have taken the first steps into establishing a presence on the platform.
If you are considering doing the same, Twipe media innovation analyst Mary-Katharine Phillips spoke to a range of journalists on about what type of content works well for TikTok - and it seems that explainer content goes down a treat.
"In Germany, Tagesschau regularly receives thousands, or even hundreds of thousands, of likes for their explainer videos from a few different hosts. A recent explainer on the Coronavirus outbreak received more than 100k likes."
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