Turn your most loyal readers into an important revenue stream
Having a community of engaged readers can give you some great options from an editorial point of view. But it can also be an important revenue stream that will help you finance the work you do for your readers.
Peter Houston, digital media expert, gathers expert strategies to monetise this engaged audience, writing for Spiny Trends.
His advice goes beyond subscriptions and memberships and looks at how you can also sell ads, events and education opportunities directly to your most loyal readers.
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How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
