Credit: Photo by Simon Launay on Unsplash
Native ads can help news organisations generate a large chunk of their revenue but finding the right balance can be tricky.
In a recent article, What's New in Publishing explored five ways to overcome the biggest sponsored content challenges, such as correctly analysing performance or being transparent with the reader.
"The success of any type of sponsored content is directly related to audience engagement, so publishers need to define which factors indicate the level of engagement, as well as the exposure of sponsored content," the article reads.
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