Native advertising is often essential for newsrooms' cashflow - here is how to overcome the most common editorial challenges
Native ads can help news organisations generate a large chunk of their revenue but finding the right balance can be tricky.
In a recent article, What's New in Publishing explored five ways to overcome the biggest sponsored content challenges, such as correctly analysing performance or being transparent with the reader.
"The success of any type of sponsored content is directly related to audience engagement, so publishers need to define which factors indicate the level of engagement, as well as the exposure of sponsored content," the article reads.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
