The news cycle is often negative, pushing away your potential audience. Here are five elements to include in your next article to win them over
News is often full of drama, anger and general negativity, leading many people to simply switch off from the constant torrent of scary stories.
To help audience rekindle with your reporting, Christine Schmidt rounded up thoughts on solutions journalism from Joshua Benton’s data presentation at Nieman Lab in this article.
"The solutions journalism people should be sending this article to all potential funders, because the problem they’re trying to address shows up crystal clear here: News about big problems is depressing if I’m not presented with potential solutions," she quoted Benton.
"Regular news consumption can engender a kind of learned helplessness that make clear the appeal of ideologically slanted news — which offers up a clear cast of good guys and bad guys with no moral grey — and just avoiding news entirely."
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