Contests can be a great way for news organisations to create engagement with their readers and can also yield important data like email addresses.
Like any campaign, you want these to be reaching the widest possible audience. How do you do that? Penny Riordan, the director of business strategy and partnerships at the Local Media Association provides these five pointers.
It will seem like a no-brainer, but the better the incentives, the higher the engagement. Better does not necessarily mean more expensive though: US outlet Shaw Local runs a popular Team of the Week contest with a custom-made championship belt up for grabs for the person who received the most votes.
Want to receive journalism news and job updates straight to your phone? Subscribe to Journalism.co.uk on our Telegram jobs channel for the latest job opportunities, and our news channel for a weekly digest every Monday morning.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- How Amedia's new content strategy helped engage young, mobile audiences
- UAE's The National uses free reader registration to counter the decline of SEO
- How to get started with user needs: learnings from the Reuters Institute, Metro.co.uk and smartocto
- Rachel Duffy, senior social media editor of The Telegraph, on using Reddit for news
- Journalism.co.uk reader responses: what we have learned so far from our audience survey
