Tobi Ordein, co-founder of Black Ballad, shares tips on work culture, vision and leadership - some of the hardest things to get right in any company
New, exciting and vibrant media startups have been cropping up in the UK over the last few years. These organisations are a welcome shake-up to the beats they cover and the ways audiences access the news.
However, startup culture is hard. Long hours and an ever-increasing workload is a good recipe for burnout - especially for those at the helm of the company.
Black Ballad is a British publication that was launched eight years ago by Tobi Ordein to serve Black British women. To mark its anniversary, she shared the biggest lessons she's learned through her startup on her LinkedIn.
It covers tips on work-life balance, working with co-founders and conversations with commercial partners. But one great tip leaps off the page: the CEO sets the culture of the workplace.
"You must set the example of how you treat staff, how you think about hiring staff and how you come to decisions," she writes.
Conversely, toxic leadership brews a toxic workplace. So ensure everyone feels comfortable to bring suggestions to the table, has the resources to succeed, and do not neglect to celebrate and broadcast your team's wins.
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