Use these four strategies to reach new people with your content
The challenge for local news outlets is not just getting audiences to access their content but to care about what journalists have to say.
If you are short of ideas on how to expand your readership, these four tips from Poynter may set you on the right path.
Kristen Hare rounded up anecdotes from local news outlets to look at how you can grow your following by teaming up with your peers.
“This isn’t, really, a conversation about scale,” she writes. “It is about figuring out who you should be reaching and what you should be covering to reach them, and getting past the idea of ‘If we build it, they will come.’"
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?