Here's how the organisation measures engagement with their email products
When it comes to newsletters, Quartz has set the bar for many news organisations, doubling its number of subscribers to 700,000 in 2017 and achieving open rates of 78 per cent for some of its email products.
The organisation has five newsletters: the daily Quartz Daily Brief and Quartz Obsession, and Quartz Africa Weekly, Quartz Index and Quartzy, which are sent weekly.
For this post on Medium, Cate Blouke, writer at Really Good Emails, spoke with Quartz's email team about how they put together their newsletters. For example, readers are segmented according to their region and time zone, and the key metric the team looks at is the active number of subscribers.
"Besides open rates, we look at the qualitative feedback we get from users who are replying to the email, or interacting on Twitter. Some topics provoke more conversation than others but if I get even one response that says 'I didn’t think I was going to be interested in this topic, but I learned some fascinating things' I count that as a successful email," said Jessanne Collins, Obsession email editor.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
One of the largest enterprise tech news websites seeks a reporter with a track record covering tech industry sectors to join its European editorial team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
