Head of social media, Liv Moloney, reveals how the news organisation has garnered nearly 6m followers
Instagram is a key platform in order to find young news audiences. The Economist, with its 5.9m Instagram followers, is using the platform in that respect to great effect: two thirds of that following are aged 18 - 34.
In an article for INMA, head of social media for The Economist, Liv Moloney, outlines how the news publisher has amassed this following.
The frequent headache with Instagram is generating referral traffic from the platform to your news pages. Moloney explains how the Link-In-bio tool and the Instagram Story format are both critical plays in its growth strategy.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
