Optimising content for search engines is easier than you might think - here are some tips from SEO experts
With some studies suggesting search engine optimisation is more important than social for driving traffic, having skills in this field is more important than ever, as it can attract new readers or even paid subscribers.
But given constant changes to the algorithms of the major tech platforms, what should you be doing to make sure your content gets seen?
Alex Ekong spoke to a range of SEO experts about their tips for optimising your content in this article for Journo Resources.
For instance, Mark Rofe of digital PR and technical SEO agency Rise at Seven explained that making headlines 'search friendly' is fundamental.
"A headline should incorporate words that people are likely to search for to find your article. This will typically include nouns, like the name of a person, place or thing."
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
