Some readers become paying subscribers but never read the content they’ve paid for. Here is how to bring them back to life
Acquiring a new subscriber is often way more expensive than keeping an existing one. Some subscribers, however, decide to start paying for news content only to desert your website or app afterwards.
From regularly checking on them to setting the right paywall strategy at the right time, there are actions you can take to make sure your subscribers do not slowly fade away. This article by Goran Mirković explains how to re-engage your paying subscribers in five simple ways.
"Ask for their opinion, strike up a conversation – anything that will show that they still have a pulse. That may show your zombie subscribers that you have more to offer which motivates them to revisit your content and pay more attention to what you write on your website," he advises.
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