Chasing traffic will do nothing to enhance the quality of your editorial or win over new subscribers. Learn how to understand reader loyalty to boost your media brand
The number of clicks is not the only measure of success of your editorial. In fact, chasing page views may not even be the right way to understand whether you are producing quality editorial.
"It’s hardly revelatory to say that quality content and successfully implementing reader revenue models go hand in hand," writes Em Kuntze, content editor at Content Insights, in this article. So what is the right measure of success?
According to Kuntze, it is loyalty, which means measuring how frequently your readers visit your website and how often they return.
"What is true is that loyalty is going to be something that only grows in importance this year as it becomes increasingly important to understand how and why readers start paying for news (and continue doing so)," she writes.
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