Chasing traffic will do nothing to enhance the quality of your editorial or win over new subscribers. Learn how to understand reader loyalty to boost your media brand
The number of clicks is not the only measure of success of your editorial. In fact, chasing page views may not even be the right way to understand whether you are producing quality editorial.
"It’s hardly revelatory to say that quality content and successfully implementing reader revenue models go hand in hand," writes Em Kuntze, content editor at Content Insights, in this article. So what is the right measure of success?
According to Kuntze, it is loyalty, which means measuring how frequently your readers visit your website and how often they return.
"What is true is that loyalty is going to be something that only grows in importance this year as it becomes increasingly important to understand how and why readers start paying for news (and continue doing so)," she writes.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Three transport-focused B2B titles seek a content editor with SEO skills
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our next Newsrewired conference will be in May 2025, London.
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?