Focusing on what your audience truly needs is vital when covering the coronavirus pandemic
The coronavirus pandemic has had an enormous impact on the media industry, both on the journalists doing the reporting and the readers doing the reading.
European Journalism Centre's project manager Meenal Thakur sets out practical tips for breaking through covid-19 news fatigue based on their recent bootcamps.
Step one: do not assume what your readers want. Ask them directly, and focus especially on what your most loyal audience is after.
"About 20 per cent of your audience are brand lovers. Focus on them, understand their habits as these people will stay on your website and use it as a resource of information," it reads.
Looking for a job in the media? Subscribe to our daily newsletter and keep an eye on our jobs board for the latest announcements.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
