Crowdfunding for your next project or seeking an investment? Here are some rules to follow to give you the best chance of success
Money is often a taboo subject, so there are some definite dos and don'ts when it comes to crowdfunding or asking for investment.
To help make your next pitch a success, Melanie Hui, director of southeast Asia investments at Luminate, offers some guidance in this article for Splice Media.
Research into any potential backer is a must, she stressed.
"A cold email that is impersonal, presumptuous, or overly general is not likely to have traction. With any meeting or call request, you'll want to show how it will be worth the potential funder's while."
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