Effective editorial guidance requires more than diverse board members. It also needs planning and accountability
Community advisory boards can be a valuable asset to a hectic newsroom: they can advise and recommend stories, interviews and case studies that might not otherwise receive prominence.
Stephanie Castellano, editorial manager of the American Press Institute, provides a comprehensive guide to forming and running a community advisory board in your newsroom.
In practice, this means recruiting a diverse team, executing effective board meetings and demonstrating accountability too. Castellano finds that you may also need to make a business case for the board.
"A clear-eyed look at what you hope to achieve with a community advisory board, the time and cost involved, and the ways success will be measured is the best way to convince newsroom leaders who may be both wary and weary of new initiatives," she writes.
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