Some Facebook Lives get tens of thousands of likes and views, while others peak after only being watched by a hundred people. So is your audience more interested in a look behind the scenes or unfiltered coverage of news events?
In this post from NPR Training, Kara Frame, video producer at NPR, provides a look at what the organisation has learned from using Facebook Live, the types of streams they've experimented with and the toolkits they've used.
She also provides tips for what to bear in mind when setting off to do a livestream: audio is still important and Facebook Live is not the same as TV, so remember to make it interactive.
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