"Every so often, an old story finds a new lease of life on a news website thanks to social media and the 'most read' panel."
Paul Bradshaw, who runs the MA in Multiplatform and Mobile Journalism at Birmingham City University, explains how to make archive content relevant in the current news flow, in this post on the Online Journalism Blog.
He points out that you should make it clear to your audience when the story you are surfacing has happened, for example if you have an older video interview with a political figure who is currently being talked about in the news.
If you notice an older article gaining prominence on social media, considering adding an update that explains what changes are currently happening around that issue, and don't forget to adjust the metadata to clarify that the story in question "is history, not news".
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
