Being open about why you’re covering a particular story can help journalists gain trust of the public
In this article, Joy Mayer, director of TrustingNews.org, says that people think journalists operate on their own agenda and therefore are not trustworthy. But, explaining to people why you’re interested in reporting can counter prejudices and get them on side.
A study by the American Press Institute found that 62 per cent of people in the USA believe that getting attention is a major motivation for journalists, whereas only 3 per cent believe a desire to help solve problems in society is what drives news.
Mayer gives advice and examples on building ‘trusting news’ strategies and share newsrooms’ motivations to preempt backlash and encourage public engagement with the news.
“Too many people think journalism is motivated primarily by personal agendas and a desire to make money,” writes Mayer.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s largest independent investigative journalism organisation seeks a fact checker with proven experience in fact-checking or editing journalistic content, ideally investigations. Hybrid working
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our next Newsrewired conference will be in May 2025, London.
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
