Hire and retain talent from a generation with different expectations at work
The Gen Z workforce (born between 1997 and 2012) have different attitudes and expectations towards the workplace. And yours ought to change with it if you want the best talent, who can help you to appeal to their generation.
Bente Zerrahnn, innovation catalyst at Axel Springer, outlines in an article for INMA five steps to make your workforce appealing to gen Z workers, plus a final tip on why you do not have to go far as using the language and emojis popular among this age group:
"Try to resist the temptation to insert yourself in their spaces like this. There are few things more cringe-worthy than someone trying too hard to act younger than they are. It’s OK to not be on top of all the new trends."
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Not-for-profit campaign organisation that uses the law to hold power to account and fight for a fairer, greener future seeks a lead investigator with a track record of powerful investigative journalism to probe 'Dark Money'
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
