As a number of big Silicon Valley tech firms are launching glossy magazines, here is what you can learn about the value of a print publication for your brand
In the age of digital news and fast-paced social media, there is something soothing about a physical publication you can hold in your hands and browse as you please.
From Amazon announcing last Christmas it would print a toy catalogue, to companies like Facebook, Uber or Airbnb using magazines to communicate with their staff and customers, there are lessons to be learnt about the power of print.
To help you discover how print can work for you in terms of storytelling, branding or monetisation, Chaymae Samir brings the top fact from the world's most successful print publishers in this article.
"In a world where consumers are fed up with too many online ads and retargeting campaigns, the payoff for print ads seem to be higher than digital ones," Samir writes.
"According to MarketingProfs, 92 per cent of 18- to 23-year-olds find it easier to read print over digital content and the response rate for direct-mail marketing is 37 per cent higher than the email rate."
Save the date: our Newsrewired conference takes place on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
