Clever use of visuals can stop your readers from scrolling and help translate a complex story into an engaging read
For some time, publishers have been experimenting with PowerPoint-looking slides on Instagram and other social platforms to grab users’ attention and break down a long story into bite-sized chunks.
Done well, this can generate more likes and shares, making your story travel further. Hanaa’ Tamez, staff writer at Nieman Lab, rounded up a few examples from The New York Times on using Instagram slides and Twitter cards to make stories more digestible.
"Even with templates, these are labour-intensive no matter how easy your processes are. It takes longer to do [a card] than to write a tweet and just get that out. But I think it pays off to understand your audience and lean into things that you know are going to resonate with them," says The New York Times deputy off-platform editor Jake Grovum, as quoted in the article.
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