The level of engagement for stories shared on social platforms is influenced by many factors, such as the time of day or whether a network's algorithms prioritise a particular media format over another.
You might have noticed your readers are more likely to retweet your stories in the morning or share your Facebook posts in the evening, but is it an exact science or just a coincidence?
Paul Bradshaw, a lecturer for the MA in online journalism at Birmingham City University, has put together a step-by-step guide to using your analytics data from Facebook and Twitter to determine what the best days or times are for posting on social media.
Bradshaw's tutorial explains how to download the data and how to calculate the average engagement rate for posts shared at particular times of the day.
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