Listening to your audience, providing quality information and using right platforms to reach your readers are all important steps to rebuild trust in reporting
With a huge amount of information being published and discussed during the pandemic, audiences increasingly distrust traditional media to report accurately on covid-19.
In his article for the Poynter Institute, co-founder of Subtext David Cohn shows how news organisations can serve their audiences better during this troubling time.
"Building relationships, securing subscriptions and attracting event attendance requires more of a commitment from audience members and tends to bring a higher rate of return. More importantly, publishers and journalists should listen to their readers and do something more akin to service journalism to best engage and serve the audience," he writes.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
