With a huge amount of information being published and discussed during the pandemic, audiences increasingly distrust traditional media to report accurately on covid-19.
In his article for the Poynter Institute, co-founder of Subtext David Cohn shows how news organisations can serve their audiences better during this troubling time.
"Building relationships, securing subscriptions and attracting event attendance requires more of a commitment from audience members and tends to bring a higher rate of return. More importantly, publishers and journalists should listen to their readers and do something more akin to service journalism to best engage and serve the audience," he writes.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- RISJ Digital News Report 2024: Three essential points for your newsroom
- RISJ Digital News Report 2024: Five trends to watch in the UK
- The Journalism Trust Initiative is rewarding transparent and trustworthy news
- Building trust during 2024 elections with live-blogging and fact-checking
- New blockchain verification tool to help fight the use of deep fakes in elections
