Help your readers to know exactly who and what they are voting for
Election time can be a confusing time for local voters. News outlets can often get dragged into horse race coverage of who is beating who. But what readers need to know before getting into the booth is the candidates in the running, what they stand for and their track record in politics.
Jennifer Brandel, CEO of Hearken, shares on her Medium some case examples of how news organisations can give their readers all the need-to-know information at a glance.
She provides best practices from the US, where Election SOS and Democracy SOS have provided visually engaging icons to compare candidates and offer a sense of their language and policies.
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