Find new audiences by updating the gems in your archive and promoting evergreen articles
You do not always need to start from scratch if you are looking for new content. You can repurpose older content whilst still providing your audience with new value.
The average piece of content online has a three-day life span according to Parse.ly, a content analytics platform. But what if you could stretch that out with your evergreen content? Andrew Butler’s latest What’s New In Publishing article includes three top tips for publishers to rejuvenate older content.
This could be by updating the content, promoting previously high-performing content during a slower period or creating new experiences with the old content. You may also want to think about how to promote this content, whether that is through dedicated pages or a social media strategy centred around evergreen content.
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