Check out these five industry case studies for inspiration if you are building an online following or subscription model
From engaging with your readers to figuring out how to charge for content, being an online publisher comes with a raft of considerations.
Therefore, getting your digital strategy right is important, but not necessarily straightforward.
Mary-Katherine Phillips, media innovation analyst, Twipe, has garnered five case studies from various corners of the map to help you decide on a digital strategy.
Inspired by Dutch outlet De Telegraaf, Phillips recommends to build loyalty with long-term subscription offers.
"De Telegraaf stopped offering their short term subscriptions," she writes. "Against more conventional wisdom and industry practices, they started offering long term subscriptions. This move has been particularly successful, resulting in a year-on-year subscriptions growth of 66 per cent."
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Three transport-focused B2B titles seek a content editor with SEO skills
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our next Newsrewired conference will be in May 2025, London.
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
