Learn the best strategies around content creation, storytelling and production values to appeal to a younger crowd
The Gen Z audience is some of the most elusive news audiences to appeal to. We know that this audience has an appetite for hard news, but finds that the typical news offering does not appeal to them much.
Someone who knows a lot about this space is Ethar El-Katatney, a digital newsroom strategist, an award-winning journalist and the former young audience editor for The Wall Street Journal.
She has published a comprehensive guide for smaller news organisations to win over this crowd. It includes case studies with some of the brightest minds who have overseen their own strategies at NowThis, Vice News, Seen, BuzzFeed News and many more.
Dive into all the best tips and strategies around content creation, storytelling, production values distribution, and community engagement.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
