The Gen Z audience is some of the most elusive news audiences to appeal to. We know that this audience has an appetite for hard news, but finds that the typical news offering does not appeal to them much.
Someone who knows a lot about this space is Ethar El-Katatney, a digital newsroom strategist, an award-winning journalist and the former young audience editor for The Wall Street Journal.
She has published a comprehensive guide for smaller news organisations to win over this crowd. It includes case studies with some of the brightest minds who have overseen their own strategies at NowThis, Vice News, Seen, BuzzFeed News and many more.
Dive into all the best tips and strategies around content creation, storytelling, production values distribution, and community engagement.
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