Wondering how to define your mission or curate content? Media Voices shares seven lessons learned from launching its daily newsletter
Newsletters are becoming an increasingly popular tool for media organisations to reach their audiences and attract new readers. Their versatility means you can use them to give your subscribers exactly the type of content they crave.
That is easier said than done if you do not have a clear idea about the purpose of your newsletter. Media Voices’ Esther Kezia Thorpe provides seven great tips to get you started.
Firstly, you need to "be clear on your mission and what sets your newsletter apart". It feels like everyone has a newsletter these days so what makes yours any different?
Once you have that figured out, you can hone in on the design, content and goals you have for your product.
Looking to gain new skills? Check out our virtual training courses on freelance journalism, social media strategies, and more.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
One of the largest enterprise tech news websites seeks a reporter with a track record covering tech industry sectors to join its European editorial team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?