Take note of this advice to make the most of the platform, by 'communicating your purpose and providing a path to reader engagement'
If you're working for a news organisation in 2018, chances are it will have a Facebook page – but when was the last time you conducted a thorough review of its Facebook page setup?
Check out these tips from Ned Berke at the Center for Cooprerative Media, who lays out some of the opportunities you can take advantage of as a page admin to boost your presence on the platform.
For example, we know that first impressions are critical, so why not view your page as a page visitor? After all, a good profile can drive News Feed reach, and that means more eyeballs on your content.
Are you using Facebook in an innovative way? If you are working on a new, exciting project, let us know @journalismnews.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?