Publishers are constantly trying to find new ways to engage their audiences on Facebook, but how many posts should they publish, what's the best time of day to do this, and how much effort should they put into social media?
In this post on NPR Training, Dana Farrington, digital editor for NPR Politics explains what she has learned from running the NPR Facebook account for over five years.
She offers five core tips for publishers looking to run a successful news feed, giving advice such as ensuring each post is carefully crafted to the need of your readers, quality is prioritised over quantity, and that posts are driven by engaging photos that draw people in.
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