TikTok has more than 500 million active monthly users, 66 per cent of which are under 30. Journalists and newsrooms, however, do not tend to use the app. One of the first publishers to jump into this space is The Washington Post.
While it is not a place for breaking news, it can be used to build brand awareness and highlight viral content, according to Dave Jorgenson, The Washington Post, video producer.
In this article on IJNet by Lindsey Breneman, Jorgenson explained how other news organisations can gain traction on the platform.
"The Post decided on a corny, dad-joke style. Find the tone that works best for you and your audience, and stick to it through all your videos," it reads.
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