PaidContent has an article on five ways to monetise a niche audience, illustrating this by looking at what Breaking Media has been doing, which has a "badly behaved but valuable audience of lawyers and bankers".

The five headlines are as follows:
  • To connect with a niche audience, don't just write about them — be them
  • data-mining your readers
  • Low technological barriers mean content is king (again)
  • Display is not dead
  • It's ok to mix verticals
It is well worth reading PaidContent's article in full as it explains each point.
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