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Social media strategy

How newsrooms can use social analytics to guide editorial strategy

Social media experts share pointers on how to find relevant data on how stories are consumed, shared and discovered, and what to do with the results

Posted by Rachel Bartlett on 19/06/13

New guidance states councils should allow meetings to be filmed

Secretary of state for communities and local government issues guidance to highlight 'new rights for journalists and bloggers to film council meetings'

Posted by Rachel McAthy on 14/06/13

How Future builds an audience before launching a new title

Facebook first: Before launching a new magazine, the publisher builds communities on social media and sets up a blog

Posted by Sarah Marshall on 11/06/13

How Russia Today reached one billion views on YouTube

A detailed look at RT's approach to YouTube, where it records around 800,000 to one million views a day

Posted by Rachel McAthy on 04/06/13

How to: engage diverse communities

Tips on going beyond Twitter to dig for news and contacts

Posted by Sarah Marshall on 24/05/13

Growing social media communities

Tips on building communities, retaining followers and growing an engaged social media following

Posted by Sarah Marshall on 17/05/13

Twitter tips: How @Guardian reached 1m followers

Community manager at the Guardian Laura Oliver explains how the Guardian's flagship Twitter account is managed and shares her tips on community building

Posted by Sarah Marshall on 16/05/13

Facebook publishes best practice guide for journalists

'Media on Facebook', which launched yesterday, will highlight case studies and research of interest to news outlets

Posted by Sarah Marshall on 03/05/13

How journalists are using Facebook's new live Q&A feature

Facebook is rolling out a feature that lets journalists host live chats on pages or on profiles with more than 10,000 followers

Posted by Sarah Marshall on 03/05/13

NewsWhip launches email alerts to track news in your niche

NewsWhip Spike surfaces 'socially-powered news, using the crowd to filter the big stories'

Posted by Sarah Marshall on 01/05/13

New IP rules 'invert normal operation of copyright'

Commercial use of orphan works and extended collective licensing strongly opposed by photographers

Posted by Alastair Reid on 01/05/13

#ijf13: Five tips for journalists on smart social media use

Key pointers shared by a panel at the International Journalism Festival on how journalists and news brands can use social media more effectively

Posted by Rachel Bartlett on 29/04/13

How Glipho aims to make blogging more social

By integrating social media sites with blogs in one online location, this new platform can be a hub for bloggers and aspiring journalists alike

Posted by Alastair Reid on 25/04/13

Storify launches paid-for option aimed at journalists

Journalists will be guaranteed ad-free Storify stories for £5.30 a month

Posted by Sarah Marshall on 24/04/13

#Tip: Read this post on searching social media

Tips on searching Twitter, LinkedIn, Facebook and Google

Posted by Sarah Marshall on 02/04/13

Storify launches paid-for option for publishers

Storify VIP offers news outlets a premium service, with a liveblogging feature and the ability to add posts, pictures and comments from their own site to Storify stories

Posted by Sarah Marshall on 02/04/13

How ProPublica is experimenting with Reddit

Following the introduction of its Get Involved page, ProPublica has turned to Reddit to encourage open discussion around the 'influx of ideas'

Posted by Rachel McAthy on 27/03/13

6 lessons from BuzzFeed as it launches in the UK

BuzzFeed founder Jonah Peretti explains the 'Paris cafe' approach to publishing, providing political scoops as well as stories for the 'bored at work'

Posted by Sarah Marshall on 25/03/13

ITV News and a year of 'stream' storytelling online

Traffic results reported for the site in January show an annual increase in unique browsers of 518 per cent

Posted by Rachel McAthy on 20/03/13

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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