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How to succeed in journalism

Why user needs have the power to stop audiences feeling overwhelmed by the news

A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important

Posted by Marcela Kunova on 19/03/25

Schibsted gives young audiences what they want: transparency on editorial decisions

The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance

Posted by Jacob Granger on 13/03/25

The four-step subscription lifecycle: engagement, conversion, retention and win-backs

How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks

Posted by Madeleine White on 28/02/25

29 English-language news outlets in Europe to follow

Burst your national news bubble with these titles

Posted by Catherine Edwards on 10/02/25

10 media industry trends to watch in 2025

Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year

Posted by Marcela Kunova on 02/01/25

Journalism and media events in 2025

Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers

Posted by Marcela Kunova on 30/07/24

Who to follow: 27 women covering the independent publishing sector

If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media

Posted by Marcela Kunova on 26/06/24

Five audience growth and revenue strategies from outside the UK

How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?

Posted by Jacob Granger on 24/06/24

RISJ Digital News Report 2024: Three essential points for your newsroom

Top insights about paying for news, audiences' views on AI, social and video platforms, user needs and trust in news

Posted by Jacob Granger on 17/06/24

Five things lecturers wish they knew before teaching journalism

"Be prepared to question, adapt or abandon some of your cherished assumptions about what the industry gets right and wrong"

Posted by Lewis Eyre on 04/06/24

How to discover value and build loyalty with newsletters

The Times, The Telegraph and Journo Resources explored how email helps relationships grow between readers and publishers - be that legacy brands or niche titles

Posted by Lewis Eyre on 29/05/24

How to build a successful working relationship with editors

Landing a commission takes more than just pitching good ideas

Posted by Cristiana Bedei on 17/01/24

Emotions in journalism: how to manage the good, bad and ugly

Burying our feelings is no good. Learn to deal with the inevitable ups and downs of the profession

Posted by Jacob Granger on 04/01/24

How can journalists learn SEO and why do they need to?

Search engine optimisation is important to get your content out there and attract more readers

Posted by Fern McErlane on 16/05/23

Gen Z craves quality news (but most media is boring)

As 16-24s seldom follow legacy media brands, here is how one show is reinventing the news for the social media generation

Posted by Marcela Kunova on 07/03/22

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